Valentine’s Day is just around the corner, and that means the perfect excuse for some fresh new promotions. January is typically a quiet month in the salon calendar, but February brings the opportunity to reach loved up couples who want to spoil each other rotten.
Salon treatments are high on the list of the most desirable gifts to receive on Valentine’s Day. If you want to make the most of this shopping event, you need to be prepared well in advance. You’ll need to spread the word on social media and through email marketing. You’ll also need to decorate for the occasion and think about signage.
If you’re making plans for Valentine’s Day in your salon or spa, read on to learn our favourite promotions that are sure to drive sales and bookings during the most romantic holiday of the year.
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You might attract a lot of new customers to your salon when you are running special promotions, but don’t forget to thank your loyal customers for their ongoing support. A special promotion that is only available to customers that have booked in the last 6 months is a great way to say thank you and show your appreciation for their support. Offering the best promotions to your loyal customers is a great way to ensure they keep coming back time and time again.
If you want to run a social media promotion or competition, you might want to kick it up a notch by partnering with other companies to offer bigger and better prizes. You could partner with a florist, a restaurant and a jeweller to create the ultimate Valentine’s Day prize that is sure to gather plenty of attention from locals. Keeping it local will ensure that any engagement you receive is from relevant people, rather than attracting attention from social media users around the world who are just looking for prizes.
Make it easier for individuals to buy gifts for their other half by offering packages that deliver incredible value. This should include your retail offering, too. Create gift baskets from your best-selling products to make life easier for those who want a ready-made gift. Or you can bundle up your services to create pampering spa days that recipients will love. Invest in some fancy paper and envelopes to create gorgeous treatment certificates that can be easily gifted.
Offering physical and digital gift cards is one of the best ways to boost your sales during this important shopping period. If you don’t offer gift cards already, think about introducing them and using Valentine’s Day as the launch event. Gift cards are popular all year round, but offering seasonal promotions on gift card purchases can help to increase revenue during key shopping events.
Remember that not everyone is loved up on Valentine’s Day. The 13th of February is also known as “Galentine’s Day” and this is a day when women can celebrate their female friendships. Offering a Galentine’s Day promotion is an incredible way to extend your reach and ensure no one feels left out. You could offer two-for-one treatments for besties who book together, or you could offer little added extras like a glass of prosecco.
Offering special treats on the day is a small touch that could help to boost your reach on social media. Try offering mini pink doughnuts or French macarons with your usual coffee and tea. You could also offer sparkling rose to your customers to make things feel a lot more special. These are the kinds of small details that will have your customers recommending you to their friends on social media.
Valentine's Day is a perfect opportunity to dress up your salon windows again. If you’re missing the Christmas decorations, then why not decorate your front windows with pink or red decorations to mark the special day. Include signage about your promotions, including any gift baskets or gift cards you are offering inside. This could be all that is needed to prompt the last-minute gift shoppers to step inside and splash some cash.
Email marketing is one of the best ways to reach your customers. You have a direct line into their inbox, and you don’t have to battle with a social media algorithm to get their attention. Make sure you are making the most of email marketing opportunities by sharing your Valentine’s Day plans well in advance. If your customers want to drop hints to their significant other about their wish list, they can easily forward the emails to give them a big nudge in the right direction.