Christmas has been and gone and your salon finally feels quiet and relaxed but don’t let it stay that way for long, with Valentine’s day just around the corner keep on reading to find out how you can maximise your business around this holiday.
With everyone suffering from the January blues there is nothing better than a guilt free trip to the hair or beauty salon to get you feeling on top of the world again.
Gift cards are the perfect way to keep both the buyer and the user happy.
Not only is it an easy stress free option for the gift giver, the gift receiver will more than appreciate the me time they are receiving packaged as a beautiful gift card for your salon. Gift cards are easy to purchase and with multiple designs to suit your salon then you will have them in no time ready and on display in your Salon. Find them here and they will work perfectly with your Salon Iris Software.
Using Social media for your salon is a perfect free marketing tool which is quick and easy.
Most people are on Facebook these days so use this to your advantage, when customers are in the salon get them to follow you on the Salon’s Facebook page so they can keep up with all the offers and discount your salon is offering at the time. Don’t leave it until Valentine’s Day to promote your offers! Begin your social media posts at the beginning of February so your customers have time to take advantage of your deals and can purchase your Valentine’s Day gift card’s for their partners. If you know you will be too busy to post things on Facebook during February then use the quiet time in January and use the scheduling tool Facebook offers so you won’t even need to think about it!
Email marketing is a great tool to contact a whole new group of customers, whilst a lot of people are using social media there are some that aren’t, so getting their email address instead and using this platform to contact them is a great way of contacting your clientele. The delivery of your email is guaranteed whereas on social media it can be easily bypassed as they scroll through.
You can dress up your email in any way you wish adding pictures and links which is great to advertise your salon and everything you currently have on offer.
Email marketing has never been easier within Salon Iris, check it out here.
Not everyone likes to decorate their salon up for certain holidays whether it be due to budget, image or just too busy but there are some subtle ways of making changes within your Salon to give the client the essence of Valentine’s day as they come through the door.
A box of Valentine’s Day chocolates on the reception desk is a great way to thank you clients for their custom.
You could also swap out your usual mugs for decorated ones with things such as hearts or love birds on them as this is a nice subtle change without having the salon heavily decorated. Even choosing a new playlist on your Salon radio will bring a nice change to the atmosphere for Valentine’s Day.
Attract new clients
A holiday is a great way to attract new customers by using offers and discounts, a great one to try is the recommend a friend offer. Not only will your existing clients receive some benefits from this but the new customer will receive a great first time offer too which will entice them to return. You could also advertise a great offer in the local newspaper or in your window to entice new customers; you could use special prices such as a massage for two or a haircut for two.
If you get started now then you will have a nice busy February for the Valentine’s period.