January 25, 2024

Salon Window Display Ideas 2023

salon
Salon Window Display Ideas 2023

Your window displays are often the first thing people see when passing your salon. Not only does it help existing customers to find you, but it also helps potential customers to make a decision about whether they want to take a chance on an unknown salon.

The key to window displays is to keep them fresh. If you leave them for a long time without changing them, you run the risk of your salon appearing stale. The last impression that you want to give your customers is that your salon is failing to keep up with the times.

With this in mind, we’re sharing some popular salon window display ideas that have gained popularity in 2023, so you’ll have a wealth of fresh ideas for the year ahead.

What makes a good window display?

There are a few things to keep in mind when designing your window displays. 

  1. Is it obvious what your store offers?
  2. Is it visible from far away?
  3. Do you have the capacity to rotate the designs frequently?
  4. Does it contain all of the information required for a potential customer to act?

In general, your window displays should encourage action. This could either be walking in to book an appointment, walking in to make a purchase, booking online, or even just snapping a picture to share online. Having a memorable window display can be a strong marketing tool that will get customers and non-customers alike spreading the message about your salon.

5 salon window display ideas

5 salon window display ideas

If you’re looking for inspiration for your window displays in 2024 and beyond, why not try these suggestions?

Keep it seasonal

Following the seasons and holiday themes is the simplest way to keep your salon looking fresh. Examples could include Winter/Christmas, Valentine’s Day, Spring Awakening, Summer Holidays, Autumn Cosiness and then back around to Festive themes. These simple seasonal changes will hopefully spark inspiration for your window dressing that will help to keep things simple and fresh.

Your latest work

It’s not uncommon to include professional shots of your latest work in your windows. Consider having these printed as large-scale posters so these are visible from a distance. Work with a graphic designer to create eye-catching designs that will showcase your skills in the best possible way.

Share your latest offers

Share your latest offers

Running a promotion you want to share with the world? Why not make this the focus of your window displays. There are a number of ways to achieve this, including through digital screens housed vertically. Conceal the frame of the screen and then fill the space around it with hanging objects. This will allow you to create easily updated and rotating graphics that keep things fresh while also advertising your latest offers.

Work with a local artist

You could offer your window space to a local artist to collaborate on an artistic window display that highlights your offering while also sharing their unique skills. Popular styles include window writing and artwork installations. This method will help you to stay connected to your local community while also making it possible to create an eye-catching display that captures the attention of those passing by.

Play with light

Neon signs, spotlights and fairy lights all make excellent window dressing. These will catch attention from a distance and can also make an atmospheric and contemporary display to enjoy. The magic of this type of display happens after dark, when those passing by on the street will be treated to a bold light display that will set your salon apart from the surrounding stores.

Don’t forget the basics

Don’t forget the basics

When designing your windows, make sure you include some permanent information that will make it easier for individuals passing by on the street to book. This could include your full website address, phone number, online booking QR code and opening times. 

You can also include your social media addresses so it’s easier for potential customers to see your latest work. And finally, you could also include pricing information so that individuals will know straight away if your offering is within their price range. Failing to display prices can put some customers off, as they assume that they are extremely high when no price is available.

Closing thoughts

Your window displays deserve some thought and attention. The most important thing to remember is to keep them fresh. Set a schedule for updating them and always be working on the next design idea. It’s a great idea to have a shared Pinterest folder with your team so you can share inspiration for your next display.

Don’t be afraid to be bold with your displays and showcase your salon personality. Working with local artists and designers is a great way to achieve something unique and loaded with personality, without having to come up with all of the ideas yourself.

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