Salon decor is a huge part of your brand. It lets customers know what they can expect from you, so it’s important to take the time to get this right. When you walk into a salon, you should instantly know if this place is sophisticated, quirky or relaxed.
You might love the high-end, premium decor, but if your clientele expects something a little more relaxed and accessible, the wrong decor could make them feel unwelcome.
Salon decor also needs to be practical and functional. If the layout and design don’t work for your salon staff, it could be a very expensive job to put things right. Rather than decorating on the fly, take some time to plan out the individual steps to ensure that your salon decor is practical, affordable and on-brand.
Here are five steps you should consider when designing your salon decor.
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A salon entrance is the first thing that people see when they come into your salon. It can make or break a customer's first impression of your business. It might also be visible from the outside, so it could be the thing that tempts foot traffic to venture inside.
The reception area is the first space that customers see when they enter your salon. It should be welcoming, clean, and well-designed to create a good first impression for potential customers. Think about the waiting area and what will greet individuals when they first step foot in your salon.
People visit your salon for more than just the practical need to get their hair cut. It’s a journey and an experience. It’s a little escape from the real world where they can sit back, relax, and enjoy a little bit of pampering.
When you think about your brand, think about what it means to the customer. What do they want? How do they feel when they walk in? What are their expectations? When you start to think like a customer, it becomes easier to create a space that will ensure they are at ease.
The practical considerations also need to be taken into account when designing a new floor plan. These include:
You also need to think about how you will clean the space. Bulky furniture can make it more difficult to clean the floors. Likewise, mirrors with intricate detailing are more likely to gather dust and stray hair. Decorate for practical purposes as much as aesthetic purposes.
Lighting is an important part of the design process, but it is often neglected. Lighting can be considered as one of the most important elements of a building’s interior design. It is not only a way to illuminate spaces, but also a way to create atmosphere and mood.
Lighting can make a space feel warm and inviting or it can make it feel cold and sterile. Think carefully about light placement to ensure your staff can do their best work and your customers feel comfortable.
If you want your salon to be an instant hit on social media, you need to offer an Instagram-worthy display. This could be a neon light with a cheeky slogan, or a statement wall that provides the perfect backdrop for transformation selfies. You could also commission a bespoke piece of artwork for your walls or floor to help define your brand.