If you’re looking for ways to drum up more business for your salon, the solution could be sitting right under your nose. A lot of salon owners have an entire treasure trove of email lists at their disposal, but so many don’t bother to use them for anything other than vital announcements.
When it comes to communications, consumers actually prefer to be contacted by email over any other platform. It’s quick, it’s direct, and it can be very timely. If you’re ready to start growing your email list and turning those emails into more bookings, read on to find out how to make the most of your email list.
In the UK, you need to have permission to send people emails. If they give you their email address to confirm an appointment, this doesn’t mean that you have permission to email them any time you want. So, always ask permission before you send out mass emails. This can help to build trust between you and your customers and it’s also a great opportunity to set expectations. Let them know what they can expect from your emails, whether it’s discounts or beauty tips.
People are more likely to open an email if it’s personalised. If you have their first time and their email address, you can easily add their name into the subject line and encourage more people to open your emails. You can also use personalisation throughout the email, or you could send them an email on personal events such as their birthday.
Using cloud based salon software, you can build a profile of your customers based on the services they book and then use this information to send timely emails. SMS your clients after their appointment to ask if they’d like to leave a review. Automatically reconnect with clients who are overdue to rebook, bringing them back to your salon and boost your sales! Imagine each customer is your best friend – when would you recommend they visit the salon? Use this to inform your marketing strategy.
You’ll quickly annoy people if you start sending regular emails on a schedule when you have no real reason to email them. Don’t stick to a weekly or monthly schedule just for the sake of it. Instead, ask yourself what the purpose of the email is before you send it. Here are a few email ideas to help you brainstorm for your salon.
These are just a few ideas that can help you to connect with your audience without always feeling the need to offer a discount. Falling into the trap of making all of your email communications about offering discounts and freebies can actually devalue your offering. You may find people waiting for the next email to book their appointment.