Social media is essential for a modern salon brand. It will help you to connect with your ideal target audience and promote your salon services. While most salon owners know they need to be active on social media, the reality of fitting this into a busy workday can be quite challenging.
Creating a social media schedule will help you to be more organised and reduce stress around posting regularly. It is also important to consider the best times to post on each platform, in order to maximise engagement.
As part of your social media strategy, you should also regularly review how well your content has performed so you can focus on creating more of the content that gets the best results. Here are some tips to help you create the perfect social media schedule for your salon:
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You'll never know if you have been successful in your strategy unless you define your goals. What do you want to achieve through social media? More foot traffic, more online bookings, or more product sales? Once you know your goals, you can create content that is aligned with achieving them.
You'll also have a better measure of success. For example, if your goal was to increase online bookings by 10%, you can track this metric over time to see if your social media strategy is working. And if it isn’t, you know you need to make changes.
If you try to fit in social media when you have a spare moment, you might find that you never get around to scheduling any content. To counter this, schedule time at regular intervals every year, quarter, month and week for different tasks.
Some content cannot be scheduled ahead of time, which is why you make time in your schedule to create content on the fly. Customer transformations make more sense when they are shared soon after the customer has left the salon, but they can also be reshared in the future if you’re struggling to find original content.
There are some events that happen every single year that you need to be prepared for. You can plan your Christmas, New Year, January, Valentine's Day, Easter and Summer promotions well in advance. This will take the pressure off trying to come up with last-minute content.
Once you have the big events and promotions lined up, you can then start to think about additional seasonal promotions to push. You might have plans to expand your team, or you might be launching new products and services in the months ahead. Your social media schedule should now be looking pretty jam-packed for the next year.
When you have some time, sit down and batch create as much content as you can. This could be blog posts, social media posts, or even images. By having a library of content, you can easily pull from it when you need to schedule a post, so you aren't scrambling to find assets at the last minute.
Batch-producing content will also help you to keep a consistent voice and branding across your social media channels.
If you find it difficult to stick to a social media schedule, consider enlisting help from others in your salon. This could be asking a team member to post on social media once a week or even hiring a social media manager.
By involving others in your social media output, you'll enjoy the benefits of having multiple inputs and extra creativity. When you have a central social media schedule, it becomes a lot easier to plan and delegate tasks.
There are now many social media management tools available that can help you to plan, schedule and publish your content. These platforms will also provide analytics so you can track the performance of your posts.
If you're sharing social media posting responsibilities, scheduling content in advance will help to keep everyone on the same page. A tool like Hootsuite will enable you to schedule your content months in advance so you can sit back and relax.