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It is important to have an accurate and complete database so as to increase bookings, improve loyalty and potentially boost an individual’s spending habits.
It may seem awkward to ask a brand new customer into your business for their email address as the client hasn’t yet had their service and may not be so willing to hand over so many personal details on their first visit.
It is important to firstly welcome your new client through your doors and allow them to enjoy their experience before hounding them for personal information. It is a lot easier to convince someone to return to your salon if they have just enjoyed their experience rather than trying to convince them to return before they have seen how good your salon is.
Once you have earnt their trust after they have experienced their service then talk to them on the way to the reception desk to process their payment. Inform them of all the offers you send out via email and ask if they would be willing to provide their email address and explain how you wouldn’t want them to miss out on any upcoming offers.
If you have been running off paper and pen for a while or are generally new to Salon software then you won’t have many if at all any email addresses as thus far you have had no need for them. If you have run up a good relationship with your client then it may be as simple as just asking them politely and explaining that you now have computer software. If they are still not willing then here are a few ideas that may convince them to do so.
Make sure with all techniques you make the client aware that they will receive future emails and that they can unsubscribe from these if they wish, this is a legal requirement.
Now that you have a database full of email addresses, take full advantage and start sending out your email marketing campaigns.
To find out how to do this within your Salon Iris Software, then please call us on 0121 314 4402.