Choosing a name for your salon is often the most difficult part of opening a business. While it might not be as taxing as getting your finances in order, or as arduous as decorating the interiors, it is a creative task that requires plenty of thought to get right. Once you have chosen your perfect […]
If you’re creative with a makeup brush and love helping people get glammed up, then a career as a freelance makeup artist could be ideal for you. As a makeup artist, you’ll have the flexibility to shape your career as you want. You could work as a wedding makeup artist, work in the theatre, or […]
A good Instagram strategy can transform your business. People in the UK spend an average of 110 minutes on social media per day. So if you want to get your salon in front of these people, you need to be active and present. A good social media strategy doesn’t have to take up all of […]
Salon decor is a huge part of your brand. It lets customers know what they can expect from you, so it’s important to take the time to get this right. When you walk into a salon, you should instantly know if this place is sophisticated, quirky or relaxed. You might love the high-end, premium decor, […]
Valentine’s Day is just around the corner, and that means the perfect excuse for some fresh new promotions. January is typically a quiet month in the salon calendar, but February brings the opportunity to reach loved up couples who want to spoil each other rotten. Salon treatments are high on the list of the most […]
Your salon website is often the first experience a customer has with your brand. If they find you on a search engine, then your website will provide the first impression. A good salon website can help to reduce work for your staff by ensuring that all questions customers might have can be answered online. Another […]
Moving to a new salon is exciting but stressful. If you want business to take off from the moment you land in your new salon, you need to start preparing months in advance. The steps for relocating to a new salon are quite simple, but you’d be surprised how many people get it wrong or […]
You might think that your actions as a salon owner are geared toward success, but there are plenty of things owners do that actually hurt their progress. You might not realise you are doing these things, or you might not realise they are damaging your salon. Many of these practices are the result of habit. […]
