April 1, 2020

6 min read

3 Email Templates To Help Sell More Gift Vouchers

salon

With salons across the country forced to close, it’s time to get creative with income streams. One way you can secure support from your loyal customers and help to drive a little more cash flow is through gift voucher sales. You get the money in your bank now, and your customer has something to look forward to when the lockdown is over. It’s a win-win situation, but you won’t secure these sales without some smart marketing.

Reaching out to your customers via email can help you to secure more gift voucher sales, but it helps if you can offer them a little something to sweeten the deal. This could be free advice on at-home care or just some good news from your community. Try these 3 email templates to drive more gift voucher sales in your salon.

Email #1: Stay Home, Stay Safe, And We’ll Be Back Soon!

Hi [Client Name],

As you know, we’ve had to close [Salon Name] to help stop the spread of coronavirus. This is a really difficult time for the salon and our team, but we wanted to let you know what we’re doing in the meantime.

We’ve had to postpone all appointments for now – but don’t worry, we’ll be ready to get you looking gorgeous again as soon as it’s safe to do so. Until then, we thought we’d share some incredible beauty tips that will keep you looking stunning until we meet again!

#1 Take Care Of Yourself!

Self-care is more important than ever before. No matter how stressed you get, make sure you take the time to relax every single day. Create an at-home beauty routine that will leave you feeling blissed out and totally pampered. Start by lighting a few candles, blast your favourite tunes and enjoy some at-home beauty treats.

#2 Save Your Spot In Line

We’ll be offering priority access to our loyal customers who pre-pay for their treatments with a gift voucher. Not only will you save yourself (or someone you who deserves a bit of pampering) a spot at the front of the line, but you’ll also be helping to support local business during these difficult times. You can purchase your gift vouchers here. [INSERT LINK]

#3 Leave It To The Professionals

We’ve seen an increase in unqualified professionals offering at-home treatments. Not only is this against government social distancing advice, but it’s also potentially very dangerous. Leave any technical beauty work to the professionals. We can’t wait to see you when all of this is over!

We’re looking forward to welcoming you back to [Salon Name] when it is safe to do so. Until then, we want to thank you for all of your support during this difficult time. 

Stay safe. Wash your hands. And we’ll see you very soon!

From all of us as [Salon Name]

Email #2: Can You #SupportYourSalon Today?

Hello [Client Name],

We recently had to close our doors to help slow the spread of coronavirus. We’re happy to do our bit to help, but we can’t deny this is a difficult time for our business. We want to say a huge thank you to everyone for your support and kind messages during this difficult time. We miss our clients so much and can’t wait to be able to welcome you through the doors again.

A lot of you have been asking how you can help local businesses like ours during the coronavirus outbreak. One of the biggest ways you can show your support is by purchasing a gift card. These are available online and delivered to your email. It’s the ultimate no contact gift! You can buy one for yourself, one for a friend or family member, or perhaps you know a key worker in need of some pampering. These gift cards will help to keep our company thriving so that we can get back to what we do best as soon as it is safe to do so.

[PURCHASE YOUR GIFT CARD HERE]

If you want to spread the love even further, you can let your friends and family know on social media. Salons all over the world are using the hashtag #SupportYourSalon to raise awareness about the impact of coronavirus on the salon and spa industry. We’d love it if you could show your support on social media, and tag our salon [Insert Social Media Link].

Thanks again for all of your support. We’re looking forward to welcoming you back into the salon very soon!

Stay safe,

From the team at [Salon Name] 

Email #3 No Bad Hair Days During Lockdown!

Hi [Client First Name],

As you know, we’ve had to close our doors to help stop the spread of the coronavirus. And if you aren’t able to visit us for a while, that means you might be just a few weeks away from revealing your true hair colour. But don’t worry, we have a few tips to help keep your hair in top condition until you can visit us again.

Tip #1: Skip shampoo every other shower

If your hair isn’t greasy or dirty, you don’t need to lather up every time you get in the shower. You can simply wet your hair and use a conditioner. Shampoo strips the colour from your hair and could reveal your secrets sooner than you’d like! Dry shampoo can get you through those in-between days. And a coloured dry shampoo could help to hide root growth!

Tip #2: Skip the box dye

We know it can be tempting to reach for a DIY box dye option, but you might quickly regret it. The same goes for at-home hair cuts. Dry shampoo with colour can help to conceal your root growth until you can visit us again. While we’re on the topic of at-home haircare. We wouldn’t recommend at-home haircuts. But if you really need to trim your fringe, cut with small vertical snips instead of cutting straight across.

Tip #3: Support your local salon

Now more than ever, we need your help! By purchasing a gift voucher now, you can prepay or partially pay for your next appointment with us. You’ll have a free treat to look forward to, and we will be able to open our doors again when it’s safe. It’s a win-win for everyone involved! You could even give your voucher to a healthcare hero who is in need of some pampering!

We can’t wait to welcome you back into [Salon Name]. And don’t worry, your real hair colour secret's safe with us!

The team at [Salon Name]

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